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Alignment Ops is a consulting firm that streamlines your business operations and audits your data. Basically they make magic from administrative messes and organize your current assets into a platform for growth, trimming and seeding good habits along the way.

What they wanted from their branding and site was simple: we create clarity and provide navigation, our branding should help guide our clients to us and show them our value.

Their branding is based off of the sextant, a tool used mainly for celestial navigation and getting around the oceans back in the day, and the high black and red contrast of the business world. Their site has simple parallax elements that lock together to help deliver their ethos with more visual impact than just words alone.